From being a minor component of your total digital advertising strategy, video ads now play a crucial part in attracting new clients. In actuality, more than 50% of consumers prefer watching brand videos to any other kind of material. These days, there are video ads almost everywhere we turn, making it challenging to recall most of them. The video ads that catch our attention the most with fantastic imagery and design are those great visuals and design, most likely used with sleek ad templates. Video ads come in various formats, but whether you like to display or video, your commercials are probably the first thing many will see about your company. Video ads provide more opportunities to engage prospects and increase advertising clicks. Video ads can be created and edited with inexpensive software and camera equipment. Some apps, such as the Shotcut app, can make successful video ads that completely change the game. The secret is to produce video advertising that draws viewers in with a compelling visual hook.
The Importance of Video Ads:
The advantages of video ads over banner ads include the ability to tell better stories and generate more clicks. Users are naturally more inclined to share any video ads since more videos are shared by social media users every minute than any other advertising source. Branding on social media can be challenging for every company, as it requires a deep understanding of your audience, brand identity, and social media platforms. Creating a cohesive and effective social media marketing strategy can be overwhelming, with many different channels and trends to keep up with. Businesses can cultivate loyal fans and build a solid online presence through consistent brand voice and aesthetics across social media channels.
As well as being concise and relatable, video ads are well-developed and have a story to tell, all of which make them shareable. It is hard to ignore the emotional impact of ads with video. Through visual and auditory stories, viewers can connect with a product or service on an emotional level. Video ads offer brands a great way to express themselves, which is why many people find the ads worth distributing online. It might make other viewers connect to it like the first user did. Statistics also show that today, people are much more likely to watch videos on social media platforms using their mobile devices than watch live TV. This raises a common question for businesses and brands: how to increase sales. In addition to connecting with their consumers, social media branding allows businesses to generate more revenue. Businesses can set up direct links on their Video Ads so that viewers can click on them to see the product or services that are being advertised.
With dedication, creativity in the form of video ads, and the right tools, any company can succeed in creating a unique and effective social media branding strategy.
Using free video editor ShotCut for creating video ads on Android
Now that you know what a brand needs to advertise across different social networks, it's time to enhance that further. What does that mean? It means ensuring the same colors and fonts are reflected in your images, graphics, and videos. How can all that be done?
That's where a free video editor comes in handy. Specifically, ShotCut free video editing app. With ShotCut, you can quickly learn to create and edit video ads creatively. ShotCut Video Editor is one of few free video editing apps with easy-to-use video and audio editing software. It's a good option for editing videos and videos for different platforms such as TikTok, Instagram, and YouTube. With this free video editing app Android, you may perform complete audio editing in post-video production activities.
With ShotCut, you can access a wide variety of design and editing tools that will provide you with a wide range of options. Such as cropping, adding text styles, adding overlays, and trimming photos. There are more than 100 video effects that can enhance your videos. Additionally, users can use cameras to shoot films, cut and arrange different clips, mix music across several tracks, regulate volume, and manage white balance with the eyedropper tool.
Shotcut also offers a variety of design and editing tools that will give you many options. You can use editing tools such as adding text, color, speed of the video, eyedropper tool, managing volume levels, and selecting music from the library to transform the video into what you want. The software also offers a variety of transition options, overlays, and effects. With all these features, it can help anyone with any editor achieve their caption or text goal on a video or image.
Step-By-Step Guide On How To Use Free Video Editor To Create Video Ads
Step 1: Download the Shotcut app from the Google Play Store. After completion, open the software on your device.
Step 2. Select the images or videos you want to compile for your video Ad. You can select any number of videos or images of your choice.
Step 3: This is the fun part where you can use all of ShotCut's features to edit your video. Every feature is available for you to use, from cropping, adding filters, removing backgrounds, adding texts, or just adding your favorite music to the mix. In addition to choosing the right images and music, several other techniques can enhance the visual appeal of a video ad.
One effective method is to use text overlays to highlight important information or to add additional context to the visuals. Animations can also add a dynamic element to the ad and help keep the viewer engaged. Additionally, incorporating smooth and creative transitions between scenes can create a seamless flow and keep the ad visually interesting. By combining these techniques, the video ad can become more visually appealing and memorable to the viewer, increasing the chances of a successful marketing campaign.
Step 4: After editing your video, you will need to save it. You will see the icon to save your video in the upper right-hand corner of your device's screen. You are given the option to select the resolution in which you want to view your video. Afterward, you can upload it to various social media platforms and platforms, such as Google Ads, to display your video to a broader audience.
Use ShotCut Free Video Editor to Create Video Ads Now
In conclusion, ShotCut is a fantastic free video editor that can help you create stunning video ads to promote your business or products. With its intuitive interface and powerful editing features, ShotCut makes producing professional-looking videos that capture your audience's attention quickly. Download the ShotCut app and try it out for yourself. With ShotCut, the possibilities for creating compelling video ads are endless!